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Aspectos lingüísticos de la marca publicitaria

Authors

  • Domingo Román Montes de Oca Pontificia Universidad Católica de Chile

DOI:

https://doi.org/10.7764/onomazein.3.06

Abstract

This article rewiews critically theoretical literature existing on advertising brands, especially those which concern the brand’s linguistic character, functions and components. Also, new typologies are proposed

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Published

1998-12-31 — Updated on 2022-05-25

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How to Cite

Román Montes de Oca, D. . (2022). Aspectos lingüísticos de la marca publicitaria. Onomázein, (3), 111–131. https://doi.org/10.7764/onomazein.3.06 (Original work published December 31, 1998)

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